Media Release 17th Jan 2012

In November and December 2011, after Kyle Sandilands’s personal attacks against a popular Australian journalist, a number of Australians banded together via social media and called on advertisers and sponsors of the Kyle & Jackie O show and take 40 Australia to change their marketing strategies and disassociate themselves from Kyle’s vulgar behaviours and remove their marketing dollars from Kyle’s shows. Over 65 companies responded to these calls including major brands such as Holden Woolworths, Ford, Telstra, Toyota and Vodafone.

On January 16th 2012 Jenny Australia (formally Jenny Craig Australia) announced that they would be major sponsors for 2dayFm and the Kyle and Jackie O show in 2012. The backlash to this was immediate. Utilising social media such as Facebook, Twitter and BlogSpot, SACK VILE KYLE, Collective Shout and change.org called into action hundreds of Australians who were outraged by the partnership of a respected company, whose entire existence is about supporting people and increasing their self esteem, with such an uncouth, sexist person.

Using examples of Kyle’s Daisy the Pig game, comments against former Jenny Craig spokespeople Magda Szubanski and Kate Dearaugo and the comments Kyle made on 23rd November 2011, Jenny was bombarded with phone calls, emails, tweets and Facebook comments from people expressing their repulsion of this partnership. Late last night Jenny posted on their Facebook site and twitter that they listened and were cancelling all sponsorship and advertising immediately.

Without the power this quick call to action and response from people all over Australia, Jenny would still be in partnership with a company that promotes violence against women and believes it is ok to laugh at make hurtful comments about a person’s weight.

@sackvilekylefb
www.tinyurl.com/vilekyle
www.sackvilekyle.blogspot.com

Jenny Craig remove advertising

Tonight Jenny Craig issued a statement on their Facebook account saying they made a mistake and have asked Austereo to remove their advertising. Great work everyone and thank you to Jenny Craig for listening!!!

Jenny Craig "One thing about Jenny Craig is that we listen. We listen, we understand and we make an enormous effort to walk in the shoes of others.

We badly misjudged public perception of Kyle Sandilands. We have taken what has been said seriously. Mel B has happily been part of the 2DAY FM Breakfast show for the better part of last year. Our intention was to support our ambassador in her broader media role.

We feel sorry we have offended so many people, underestimated the sentiment against Kyle and are clearly upset that we made such a mistake. We have instructed 2DAY FM that our advertising is to be discontinued on the Kyle & Jackie O show, and the rest of their schedule immediately." https://www.facebook.com/jennycraigausnz

2012 Sponsors

2012 sponsors
(as at 5th Feb 2012)
This list is of CONFIRMED sponsors so far for 2012. This list will updated as more sponsors are either confirmed or advertising is removed.  Links will be added for Facebook and twitter soon

1. Anz Stadium https://www.facebook.com/anzstadium?sk=wall
2. Auslotto Austereo: https://www.facebook.com/SouthernCrossAustereo?sk=wall&filter=12 @SCrossAustereo
3. Australian Financial Review (Fairfax media) @financialreview
4. Avondale Funerals
5. Baby Mum-mum www.babymummum.com.au
6. Biggest Loser Singles - Southern Cross Ten
7. Biosculpture http://www.biosculpture.com.au/
8. Bridal Expo Sydney www.ultimatebridalevent.com.au; Facebook: https://www.facebook.com/stroudevents
9. Brother Labels
10. Brydons Compensation Lawyers www.brydons.com.au/# 1800 848 848 or 96012444
11. Budget car rental https://www.budget.com.au/contact_us/default.aspx
12. Cancer Institute NSW’s https://www.facebook.com/cancerNSW
13. Castletowers (possible 3rd party) @CastleTowers https://www.facebook.com/CastleTowers?v=wall&viewas=0
14. Channel 7 - http://www.facebook.com/Sunrise @natalie_barr @kochie_online @grantdenyer @melissadoyle @sunriseon7
15. Centro Bankstown
16. Concept33
17. Dalani https://www.dalani.com.au/help.php?section=contactus&mode=update
18. Dial an Angel
19. Disneyland (possible 3rd party) http://www.facebook.com/pages/Disneyland-Resort/132596790123381 @disneyresorts
20. Dodo https://www.facebook.com/dodoaustralia?sk=wall
21. Emirates https://www.facebook.com/pages/Emirates-Airlines/258273348778 this could be dodgy -emirates
22. Facial Rejuvination http://www.facialrejuvenation.com.au    mailto:info@facialrejuvenation.com.au
23. Gallery of Modern Art Brisbane  https://www.facebook.com/QAGOMA?v=wall
24. Georgina Walker Psychic to the Stars  http://www.georginawalker.com/home.htm
25. Googleads http://www.facebook.com/GoogleAdSense @googleadsense
26. Hotdollar.com.au http://www.facebook.com/profile.php?id=100001807010356
27. IcanQuit (possible 3rd party)
28. IG Markets http://www.facebook.com/pages/IG-Markets/310641172293500 @IG_Markets
29. Iselect mailto:info@iselect.com.au
30. Jacksons on George (3rd party) http://www.facebook.com/jacksonsongeorge
31. Little Do'er http://www.homesolutions.com.au/SupplierSite.asp?bid=320
32. Matador
33. Masterton Homes www.facebook.com/MastertonHomes
34. Make Up Technicians School of Make Up www.discovermakeup.com.au
35. Medibank http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.medibank.com.au%2FAbout-Us%2FContact-Us.aspxv&h=DAQFHctDKAQGJW15xDHygH_xYIoor5Ayeqp7INXsUPx-DEg
36. Melbourne Inst. Tech. MIT Diploma. www.facebook.com/MIT.Australia www.mit.edu.au/gov
37. MFAA - Mortgage and Finance Assoc Aust. http://www.mfaa.com.au/contactus.asp?menuid=166
38. Moonlight Cinema https://www.facebook.com/moonlightcinemasydney
39. Multitrip www.facebook.com/multitrip
40. Nando’s in cross promotion with Coca Cola and Contiki Tours                               Nandos https://www.facebook.com/nandosaus?sk=wall&filter=1 Coca Cola http://www.facebook.com/CocaColaAustralia
41. No Gaps Dental www.nogapsdental.com
42. One 55 https://www.facebook.com/ONE55healthandfitness
43. Plush Sofas http://www.plush.com.au/footer/contact-us
44. Progressive Car Insurance http://www.progressiveonline.com.au/?code=9002802764&gclid=COG4vILK1K0CFSdKpgodCwIMmA
45. Proton https://www.facebook.com/pages/Proton-Cars-Australia/112192208853159
46. QuiBids https://www.facebook.com/quibids
47. Radar Radio http://www.facebook.com/radarontheradio
48. Renault vehicles Contact Us page: www.renault.com.ay/contact_us.html
49. Revolution
50. Rooty Hill RSL Contact Us page: http://rootyhillrsl.com.au/contact-us.html
51. Royal Umbrella rice https://www.facebook.com/groups/Roy.Umb.Jas.Rice/
52. Sandhurst Fine Foods (3rd party) https://www.facebook.com/pages/Sandhurst-Fine-Foods/142650015763173?sk=wall&filter=12
53. Smilebox http://www.facebook.com/smilebox
54. Subaru @Subaru_Active
55. Summer Mushrooms http://www.facebook.com/mushroomloversclub?sk=wall
56. Telechoice
57. Thailovelinks.com (3rd party)
58. Tiger Airways  Twitter http://twitter.com/TigerAirwaysAUS or http://www.tigerairways.com/au/en/contact_us.php
59. Toshiba http://www.facebook.com/ToshibaANZ
60. UTS Insert www.insert.edu.au 
61. Virgin Australia https://www.facebook.com/virginaustralia?sk=wall
62. Whistleout http://www.facebook.com/WhistleOut?sk=wall (you'll have to post under one of their posts, they don't allow wall posts) @WhistleOut
63. 2day FM @Hot30Countdown @hamishandandy @fifiandjules @kyleandjackieo @2DayFMSydney