Social Media networks such as Facebook and Twitter have revolutionised the way everyday people connect with hundreds, thousands and even millions of other users beyond their normal boundaries, keeping them informed of events and making their unified voices heard virtually within seconds of sending a mobile tweet or posting a comment to a wall. In 2011, thanks to this instantaneous and simple method of communication Sack Vile Kyle was able to bring together and empower hundreds of people across the globe all outraged by the behaviour of one man, Kyle Sandilands. Facebook and Twitter allowed these people to express their concerns and appeal to sponsors of Kyle’s network bosses at Southern Cross Austereo to disassociate themselves by withdrawing their brand names from any advertising campaign hosted by this unsavoury character. The people were heard and the campaign gathered strength and momentum, and in 2012 the campaign continued with even greater vigour.
Kyle Sandliands returned to air on Monday the 16th January and since his return the number of people calling on Austereo to Sack Vile Kyle, and the number of companies removing their advertising revenue from his show has exploded. To date there are now over 500 people contacting both Austereo and advertisers on a daily basis, reminding them of the 106 companies that have said NO to Kyle's vulgar language and disturbing behaviour. Theirs has been a smart move, redeeming themselves to their customers and minimising damage (to their reputation) that such a bad association can bring to a company’s good name. Are you willing to risk your reputation and loss of customers by riding on the train wreck that is Kyle Sandilands?
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Tuesday, February 7, 2012
Monday, February 6, 2012
KYLE MAINTAINS AUDIENCE BUT SPONSORS FLEE
The Sack Vile Kyle campaign continues its push to see sponsors withdraw financial backing of the Kyle & Jackie O Show. To date over 100 sponsors have withdrawn. Austereo must be feeling the pinch! No doubt they were hoping that things would die down over the Christmas break but unfortunately for them the Sack Vile Kyle campaign was awaiting Kyle’s return. First day back and new major sponsor Jenny Craig withdrew. Since then (16th Jan) another 30+ companies have followed suit.
Campaign leaders Heather, Josie, Kate and Talia are not willing to let this go and have maintained the rage against Kyle with a strong, active membership and twitter following.
Kyle Sandilands will go, the question is how long can Austereo hang out?
Recent press
Our Blog – Updated 4th February
http://
They are a small group of women but they are having a huge impact. 20th Januaryhttp://www.theage.com.au/
Caroline Overington tries to make sense of Kyle – The Trouble With Kyle 28th January
http://
Kate Drury interview with Mike Welsh 1st Februaryhttp://www.2cc.net.au/
Adam Ferrier writes – Kyle Sandilands: Tragedy Set in Social Media 5th Februaryhttp://
Campaign leaders Heather, Josie, Kate and Talia are not willing to let this go and have maintained the rage against Kyle with a strong, active membership and twitter following.
Kyle Sandilands will go, the question is how long can Austereo hang out?
Recent press
Our Blog – Updated 4th February
http://
They are a small group of women but they are having a huge impact. 20th Januaryhttp://www.theage.com.au/
Caroline Overington tries to make sense of Kyle – The Trouble With Kyle 28th January
http://
Kate Drury interview with Mike Welsh 1st Februaryhttp://www.2cc.net.au/
Adam Ferrier writes – Kyle Sandilands: Tragedy Set in Social Media 5th Februaryhttp://
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